{"id":21139,"title":"Zero Emissions Day - 21 September 2022","description":"Zero Emissions Day is the day we encourage each and every one of us to take care of our planet by reducing our use of fossil fuels. Products in my shop are carbon neutral. They're made in renewable-energy powered factories, we use organic cotton and low-waste production methods to reduce carbon, and our tree planting sequesters enough CO2 to make the whole product life cycle net zero.","content":"

Zero Emissions Day is the day we encourage each and every one of us to take care of our planet by reducing our use of fossil fuels. Products in my shop are carbon neutral. They're made in renewable-energy powered factories, we use organic cotton and low-waste production methods to reduce carbon, and our tree planting sequesters enough CO2 to make the whole product life cycle net zero.<\/span><\/p>

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The Sun and the Wind keep the lights on<\/strong><\/h3>

All of our products are made in factories powered by the wind and the sun. Renewable sources of energy minimise pollution, unlike finite fossil fuels like coal which release greenhouse gases when used, contributing to global warming.<\/p>

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Our manufacturer uses solar energy to power the factory in the UK and wind to power the production in India.<\/p>

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Plant based Packaging<\/strong><\/h3>

All our products and packaging are made using natural materials. Whilst it can take hundreds of years for plastic bags to break down, paper biodegrades in weeks. No waste, no plastic pollution. And while plastic is made from oil and requires energy, emitting carbon, to be formed, paper mailers are almost the opposite: The carbon in the molecules that make up the material was captured from the atmosphere during photosynthesis, a physical carbon capture and storage story in your hands. And when they are finally finished, they will degrade into soils and natural systems.<\/p>

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Our mailers can be reused for colouring, wrapping gifts, or any other creative projects too.<\/p>

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Organic raw materials<\/strong><\/h3>

To make farms more productive, the business as usual approach is to pump fertilisers into the ground, pesticides into the air, and in some cases, artificially heat and light plants to increase yield. Economically it makes sense because neither the cost of throwing stuff away when it is worn out, nor the climate cost of energy is costed in. But it's insane. Because the amount of energy, water and transport used, and the pollution that is created, is expensive for our environment and the people within it. This is not acceptable to us, because we do not want our products to cost the Earth. That's why we take a different approach.<\/p>

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Organic agriculture is a fundamentally different approach. It means letting plants grow naturally - using techniques the way nature intended them. Instead of pesticides, co-planting crops distract bugs. Instead of fertiliser, well, you have options. Like cow poo. And clean soil means that farmers can grow onions and food in the dry season instead of needing to irrigate water. So instead of creating carbon, these crops absorb it. Soft, kind to skin and a positive solution for our climate.<\/p>

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Reusability<\/strong><\/h3>

Organic production massively reduces the carbon cost of materials, and, better still, we can reutilise the material we have already got to reduce emissions further.<\/p>

Our Remill technology enables us to make new products from worn out materials instead of creating them from scratch every time. This is what we mean when we talk about circular design. The recycled products we design are made with organic cotton that has been sent back and remade. This reduces the material required to make a new yarn by using the material we already have. And by only printing what people need when they need it, waste is designed out in our factories at every stage. Waste saved is carbon saved.<\/p>

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Every one of our products has a label like this, which our customers can scan to see instructions for sending back their items to be remade.<\/p>

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Tree planting turns a small number negative<\/strong><\/h3>

We have regular tree planting weekends. They're about more than just biodiversity and creating jobs for people in places where they make a difference. Trees absorb carbon and other benefits like cleaning our water and air. <\/span><\/p>

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