{"id":20986,"title":"What is 'Circular Clothing' & why is it the game changer for sustainable fashion?","description":"All our products are made to be recycled when worn out. All organic, without plastic, and it means you can wear these products knowing they'll never go to waste. Just send them back to be recycled. That's what real sustainability means to us.","content":"

A truckload of clothing is sent to landfill every second. This is not sustainable. That's why in our supply chain, we work with manufacturers that do things differently. <\/span><\/p>

<\/p>

Every product from our brand was designed to be made into something new when worn out so the material stays in use. This picture is one of the shredding stations where old material is being remilled. <\/span><\/p>

\"cYmHaHBAF4HYCqNKzQDsEcYxaSx5scxn6siC48SjrfmnLGQy.jpeg\"<\/p>

But what\u2019s Remilled Products?<\/strong><\/p>

<\/p>

Every year 100 billion new items of clothing are produced. A truck full of clothing is burned, or buried in a landfill every second. The textiles industry is the second largest polluter in the world, and slowing fast fashion down a bit won't fix it.<\/span><\/p>

<\/p>

But when we take the waste material at the end, and make new products from it at the start, it changes everything. <\/span><\/p>

<\/p>

Today we make new products from that waste material. All organic, without plastic, and it means you can wear these products knowing they'll never go to waste. That's what real sustainability means to us.<\/span><\/p>

<\/p>

It's called circular fashion and it's the future of sustainability.<\/span><\/p>

\"rvcxofckp420okawoc7dgzzytlu8ilxwz3ss0qs1kh9hrlas.png\"<\/p>

Check the label of any product purchased from our store, scan the QR code to learn more, and help keep the material flowing.<\/span><\/p>","urlTitle":"what-is-circular-clothing","url":"\/blog\/what-is-circular-clothing\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/what-is-circular-clothing\/","fullUrl":"https:\/\/theashmolegroup.co.uk\/blog\/what-is-circular-clothing\/","featured":false,"published":true,"showOnSitemap":true,"hidden":false,"visibility":null,"createdAt":1663052841,"updatedAt":1663103924,"publishedAt":1663054886,"lastReadAt":null,"division":{"id":140312,"name":"The Ashmole Group"},"tags":[],"metaImage":{"original":"https:\/\/images.podos.io\/miqq5zlbyhn41y4jxy3yoedjxlptdd3csjqxcw3tbq1ntl4c.jpeg","thumbnail":"https:\/\/images.podos.io\/miqq5zlbyhn41y4jxy3yoedjxlptdd3csjqxcw3tbq1ntl4c.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/miqq5zlbyhn41y4jxy3yoedjxlptdd3csjqxcw3tbq1ntl4c.jpeg.jpg?w=1920&h=1440"},"metaTitle":"Circular Organic Recycled Clothing is Sustainable","metaDescription":"Circular organic clothing is the future of sustainable fashion. Every product in our supply chain is designed to be made into something new when it's worn out.","keyPhraseCampaignId":7661,"series":[],"similarReads":[{"id":20927,"title":"Best Ever T-shirt - designed for women by women","url":"\/blog\/best-ever-t-shirt-designed-for-women-by-women\/","urlTitle":"best-ever-t-shirt-designed-for-women-by-women","division":140312,"description":"Our brand new Best Ever Women\u2019s T-shirt or BEWT is available on our website now. It has been designed by women for women! But what makes it different to our men\u2019s T-shirts?\n\n\n\n\n\n\n\nThis T-shirt has 3 main design features.\n\n\n\n1. Hip length for more versatile styling.\n\n\n\n2. Slightly larger, flattering crew neck.\n\n\n\n3. A perfect fit across the chest.\n\n\n\n\n\n\n\nSo the design is all about comfort and style but don\u2019t worry, we haven\u2019t changed any of our environmental production processes.\n\n\n\n\n\n\n\nThis T-shirt is still eco and vegan friendly, sustainable and ethically made from 100% organic cotton. Plus we use renewable energy and all natural products throughout the supply chain.\n\n\n\n\n\n\n\nCheck out our website today.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/rvec6u4n1enqam9eofyslygaxabzpt7zolajedhxmrw9kzbx.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/rvec6u4n1enqam9eofyslygaxabzpt7zolajedhxmrw9kzbx.jpeg.jpg?w=1920&h=1440"},"hidden":0},{"id":22147,"title":"Traceable Supply Chain From Seed To Shop","url":"\/blog\/traceable-supply-chain-from-seed-to-shop\/","urlTitle":"traceable-supply-chain-from-seed-to-shop","division":140312,"description":"Traceability isn't just about learning how clothes are made, it's about working with the people making them to improve things for the better. That might be working together to design out waste, or improve quality. That's why we chose to work with Teemill to manufacture our products, because they actually own factories and go to the places raw material is made and processed to improve it.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/1laykytekumpvqnolutw14ed8g1wrlf2qvi5bwfxlwjlb6vf.webp.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/1laykytekumpvqnolutw14ed8g1wrlf2qvi5bwfxlwjlb6vf.webp.jpg?w=1920&h=1440"},"hidden":0},{"id":25286,"title":"The New Monochrome Collection has landed","url":"\/blog\/the-new-monochrome-collection-has-landed\/","urlTitle":"the-new-monochrome-collection-has-landed","division":140312,"description":"At Ashmole we are always looking for ways to improve our collections, keeping up to date and bang on trend. We\u2019ve listened to your recent feedback and we have now created a brand new collection featuring monochrome designs. All your favourites but in a black and white design","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/nmdgmo3ockfeyjhmdhtcuuzlwfgf8rwwobnwe03vdhjp5ieb.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/nmdgmo3ockfeyjhmdhtcuuzlwfgf8rwwobnwe03vdhjp5ieb.jpeg.jpg?w=1920&h=1440"},"hidden":0}],"labels":[]}