{"id":26504,"title":"Earth Month April 2023 - Ashmole Raising Awareness","description":"Earth Month takes place every April of each year with the all important Earth Day taking place on the 22nd April. It is an opportunity to raise awareness and advocate for change around the issues most impacting our planet. It was started by a group of activists after they witnessed a massive, destructive oil spill in Santa Barbara, California in 1969","content":"

Earth Month takes place every April of each year with the all important Earth Day taking place on the 22nd April. It is an opportunity to raise awareness and advocate for change around the issues most impacting our planet.<\/p>

It was started by a group of activists after they witnessed a massive, destructive oil spill in Santa Barbara, California in 1969. It has been estimated that 1 billion people will be taking part in awareness activities this year. <\/p>

We all have a part to play, what\u2019s yours?<\/p>

\"the<\/p>

\u201dWe all have to take responsibility. Our everyday actions have an effect on our planet, no matter how small, we can all make a difference. This is why sustainability is at the heart of my business\u201d - Jen, Founder of Ashmole<\/p><\/blockquote>

Did you know that Ashmole is a Sustainable Streetwear Clothing Brand?<\/h2>

I started my streetwear clothing brand in 2021. Ashmole came about after I spent time during Lockdown looking for clothing to buy online for myself and my family. I researched quite a few clothing brands and sadly not many of them ticked my wish list of being both sustainable and affordable. I found that brands that truly were environmentally friendly were out of my price range. So I decided to take action and have a go myself.<\/span><\/p>

And so Ashmole was born. It is a sustainable streetwear clothing brand with a positive vibe which truly is kind to the planet and all those living on it. My mission is for my products to be environmentally friendly, fun, wearable and affordable. <\/span><\/p>

\"sustainableI believe that circular economy is the future in fashion. Take this women\u2019s sustainable relaxed fit t-shirt for example. It is made from recycled fibres and can be sent back to be remade again and again, keeping the material in the loop and out of landfill. <\/p>

\"children'sAll my products have a positive slogan to spread messages of joy, kindness and positivity.<\/p>

What makes Ashmole sustainable?<\/h2>

Products in my shop are carbon neutral. They\u2019re made in renewable-energy powered factories, using organic cotton and low-waste production methods to reduce carbon, and our tree planting sequesters enough CO2 to make the whole product life cycle net zero.<\/span><\/p>

The sun and the wind keeps the lights on<\/h3>

All of my products are made in factories powered by the wind and the sun. Renewable sources of energy minimise pollution, unlike finite fossil fuels like coal which release greenhouse gases when used, contributing to global warming.<\/span><\/p>

\"teemill\"windMy manufacturer, Teemill, uses solar energy to power the factory in the UK and wind to power the production in India.<\/span><\/p>

Plant based Packaging<\/strong><\/h3>

All my products and packaging are made using natural materials. Whilst it can take hundreds of years for plastic bags to break down, paper biodegrades in weeks. No waste, no plastic pollution. And while plastic is made from oil and requires energy, emitting carbon, to be formed, paper mailers are almost the opposite: The carbon in the molecules that make up the material was captured from the atmosphere during photosynthesis, a physical carbon capture and storage story in your hands. And when they are finally finished, they will degrade into soils and natural systems.<\/p>

\"plantMy mailers are made from plants not plastic and can be reused as colouring paper, wrapping gifts or any other creative projects.<\/p>

Organic raw materials<\/strong><\/h3>

To make farms more productive, the business as usual approach is to pump fertilisers into the ground, pesticides into the air, and in some cases, artificially heat and light plants to increase yield. Economically it makes sense because neither the cost of throwing stuff away when it is worn out, nor the climate cost of energy is costed in. But it's insane. Because the amount of energy, water and transport used, and the pollution that is created, is expensive for our environment and the people within it. This is not acceptable to me, because I do not want my products to cost the Earth. That's why I take a different approach.<\/p>

\"imageOrganic agriculture is a fundamentally different approach. It means letting plants grow naturally - using techniques the way nature intended them. Instead of pesticides, co-planting crops distract bugs. Instead of fertiliser, well, you have options. Like cow poo. And clean soil means that farmers can grow onions and food in the dry season instead of needing to irrigate water. So instead of creating carbon, these crops absorb it. Soft, kind to skin and a positive solution for our climate.<\/span><\/p>

Reusability<\/strong><\/h3>

Organic production massively reduces the carbon cost of materials, and, better still, we can reutilise the material we have already got to reduce emissions further.<\/p>

Ashmole uses Remill technology which enables new products to be made from worn out materials instead of creating them from scratch every time. This is what I mean when I talk about circular design. The recycled products I design are made with organic cotton that has been sent back and remade. This reduces the material required to make a new yarn by using the material I already have. And by only printing what people need when they need it, waste is designed out in our factories at every stage. Waste saved is carbon saved.<\/p>

\"QREvery one of my products has a label like this, which my customers can scan to see instructions for sending back their items to be remade.<\/p>

Tree planting turns a small number negative<\/strong><\/h3>

Ashmole takes part in regular tree planting weekends. They're about more than just biodiversity and creating jobs for people in places where they make a difference. Trees absorb carbon and other benefits like cleaning our water and air.<\/span><\/p>

\"Hq3pUreZEXwwLNuuAh83uH1VSBn5ZZAwbWq8a6leF9BPGHHj.jpg.jpg?w=1140&v=2\"
Ashmole\u2019s new Spring\/Summer Collection is inspired by nature<\/h2>

To raise awareness for Earth Month I have designed a new collection inspired by nature. Check out my images of the Capybara, the kindest and friendliest animal on the planet. Or the melting polar bear designed to highlight the devastating impact of climate change.<\/p>

\"the\"melting<\/p>

For more information on Ashmole, my small sustainable business and to keep up to date on behind the scenes at Ashmole HQ head to my website and follow me on Instagram.<\/p>

https:\/\/theashmolegroup.co.uk\/<\/a><\/p>

https:\/\/www.instagram.com\/the_ashmole_group\/<\/a><\/p>

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