{"id":20231,"title":"Ashmole - How the story began","description":"My name is Jen and I am the founder of Ashmole. I started my clothing brand in 2021.  Ashmole came about after I spent time during Lockdown looking for clothing to buy for myself and my family. This is the story and history behind the brand.","content":"<p>My name is Jen and I am the founder of Ashmole.<\/p><p>I started my clothing brand in 2021. Ashmole came about after I spent time during Lockdown looking for clothing to buy for myself and my family. I researched quite a few clothing brands and sadly not many of them ticked my wish list of being both sustainable and affordable. I found that brands that truly were environementally friendly were out of my price range. So I decided to take action and have a go myself. My company which started at my kitchen table has since grown in popularity with other people also believing in my dream of a more sustainable yet affordable future of fashion.<\/p><p>\"Ashmole is an Eco &amp; Vegan Friendly clothing &amp; accessory brand which truly is kind to the planet &amp; all those living on it. Our goal is for our items to be environmentally friendly, wearable and affordable for the whole family. Sustainably and ethically made, designed to spread love, peace, kindness and positivity.\u201d<\/p><p>When I am designing my products I am firstly designing items I would want to wear myself and fill my wardrobe with. I am then thinking about the printing and production, ensuring that it is kind to the environment and vegan friendly.<\/p><p>All our items are eco friendly and ethically made using 100% organic cotton. We create your tshirts, hoodies and sweatshirts at the time of ordering to reduce waste. We use environmentally friendly printing techniques including vegan labels which are not tested on animals or containing any animal-derived products. Everything is printed in the UK with low waste printing technology. Plus it's made in a renewable energy powered factory audited for a wide range of social and sustainability criteria. Oh and all are packaging is plastic free.<\/p>","urlTitle":"ashmole-how-the-story-began","url":"\/blog\/ashmole-how-the-story-began\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/ashmole-how-the-story-began\/","fullUrl":"https:\/\/theashmolegroup.co.uk\/blog\/ashmole-how-the-story-began\/","featured":false,"published":true,"showOnSitemap":true,"hidden":false,"visibility":null,"createdAt":1660734753,"updatedAt":1662128018,"publishedAt":1661079069,"lastReadAt":null,"division":{"id":140312,"name":"The Ashmole Group"},"tags":[],"metaImage":{"original":"https:\/\/images.podos.io\/dshomjfhbnybttqdxvyldgg9q8rurnks5agq4bpim3rkuvz6.jpeg","thumbnail":"https:\/\/images.podos.io\/dshomjfhbnybttqdxvyldgg9q8rurnks5agq4bpim3rkuvz6.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/dshomjfhbnybttqdxvyldgg9q8rurnks5agq4bpim3rkuvz6.jpeg.jpg?w=1920&h=1440"},"metaTitle":"Ashmole - how the story began","metaDescription":"My name is Jen and I am the founder of Ashmole. I started my sustainable clothing brand in 2021. This is the story of how and why Ashmole began.","keyPhraseCampaignId":5948,"series":[],"similarReads":[{"id":22147,"title":"Traceable Supply Chain From Seed To Shop","url":"\/blog\/traceable-supply-chain-from-seed-to-shop\/","urlTitle":"traceable-supply-chain-from-seed-to-shop","division":140312,"description":"Traceability isn't just about learning how clothes are made, it's about working with the people making them to improve things for the better.  That might be working together to design out waste, or improve quality.  That's why we chose to work with Teemill to manufacture our products, because they actually own factories and go to the places raw material is made and processed to improve it.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/1laykytekumpvqnolutw14ed8g1wrlf2qvi5bwfxlwjlb6vf.webp.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/1laykytekumpvqnolutw14ed8g1wrlf2qvi5bwfxlwjlb6vf.webp.jpg?w=1920&h=1440"},"hidden":0},{"id":23857,"title":"Treat yourself and then make a forest happen","url":"\/blog\/treat-yourself-and-then-make-a-forest-happen\/","urlTitle":"treat-yourself-and-then-make-a-forest-happen","division":140312,"description":"The first initiative of 2023 starts today.  As part of our continuing efforts to look after our planet, this weekend, every order plants a tree.  Each order is counted until midnight Sunday and when the window closes, and we fund the planting of one tree for each customer","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/ilp4eycraruegsdbbbia7tqouegaccnoyc1ekawsumgeccft.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/ilp4eycraruegsdbbbia7tqouegaccnoyc1ekawsumgeccft.jpeg.jpg?w=1920&h=1440"},"hidden":0},{"id":26504,"title":"Earth Month April 2023 - Ashmole Raising Awareness","url":"\/blog\/earth-month\/","urlTitle":"earth-month","division":140312,"description":"Earth Month takes place every April of each year with the all important Earth Day taking place on the 22nd April.  It is an opportunity to raise awareness and advocate for change around the issues most impacting our planet. It was started by a group of activists after they witnessed a massive, destructive oil spill in Santa Barbara, California in 1969","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/yqyfirqrrlnh3etlhtcf4z0ekvmv3srgewxpfipcm6eyljxf.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/yqyfirqrrlnh3etlhtcf4z0ekvmv3srgewxpfipcm6eyljxf.jpeg.jpg?w=1920&h=1440"},"hidden":0}],"labels":[]}